Alexa von Tobel is the Founder and CEO of LearnVest, the leading independent personal finance website for women. Alexa came up with the idea for LearnVest in 2006, during her senior year at Harvard when she realized she, and most of her peers, had never had any formal education about how to effectively manage their finances. Alexa searched for reliable financial guidance and consistently came up overwhelmed or disappointed. Thus, the LearnVest mission was born – to make trusted personal financial information accessible to millions of women.
Since its debut as a TechCrunch50 Company in September 2009, LearnVest has helped over 100,000 women gain control of their finances. The company recently closed a $4.5 million series A round of funding led by Accel Partners (an investor in Facebook, Kayak.com, Glam Media, Etsy and more). Alexa has successfully enlisted the support of an impressive line-up of industry experts for LearnVest’s Board of Advisors including: Lee Barba (Former CEO, Investools/thinkorswim), Ann Kaplan (Former Partner, Goldman Sachs), Catherine Levene (Former CEO, DailyCandy), and Betsy Morgan (Former CEO, The Huffington Post).
Originally from Florida, Alexa received an A.B. in Psychology at Harvard College. Upon graduation, she worked as a trader at Morgan Stanley on their Proprietary Trading Desk before leaving to be the Head of Business Development at Drop.io, a venture backed start-up in NYC. She enrolled in Harvard Business School Fall of 2008 only to take a leave of absence to launch LearnVest and pursue her dream of bringing financial literacy to millions of women everywhere. In addition to LearnVest, Alexa is the co-founder of L.W.A.L.A. (www.lwala.org) a 501c3 focused on fighting HIV/AIDS in Africa.