Chiqui Cartagena is Managing Director of Integrated Marketing, for Meredith Hispanic Ventures, which includes Siempre Mujer and Ser Padres magazines, where she is in charge of the development and execution of Direct Marketing programs for clients interested in reaching multicultural consumers including, PepsiCo., MetLife, and Kellogg's. Cartagena is a Hispanic media pioneer with over 20 years of experience developing, launching, and running some of America's most successful Spanish-language magazines, including People en Español, and marketing programs like Club Musica Latina for Columbia House. In April of 2007, the Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional of the Year. She is the author of Latino Boom! Everything you need to know to grow your business in the US Hispanic market.