Return to Main

Giselle Fernandez

How She Empowers Others


Giselle is a five-time Emmy award winning journalist, producer, film maker and Latin media and marketing entrepreneur. She is the President of the first Latina owned Hispanic themed media and management company in Los Angeles, F Squared, Enterprises. She was born in Mexico and raised in Southern California. Giselle is the daughter of a Jewish mother and her father was a renowned Mexican flamenco dancer. Her ethnic heritage inspired her to refer to herself as the original "Kosher Burrito."

Focusing on Latin themed productions for both English and Spanish language distribution in both television and film, Giselle has developed projects such as thelife story of Latino baseball great, Roberto Clemente in partnership with Tom Hanks and HBO.

As a film maker, Giselle completed her first feature length documentary in 2004, ”Our Story”, the compelling story of an eleven year old Hispanic boy with cancer who hoped telling his story would shed light on the health care crisis in the Latin community.

Giselle, a much sought after motivational speaker on issues of Latina empowerment, health, fitness and entrepreneurship, is best known over the past decade for her coverage of international news stories and major events.

She has made significant contributions to the CBS and NBC networks. Among her numerous posts, Giselle anchored NBC's weekend edition of the "Today Show" and Sunday edition of the "NBC Nightly News." She also handled special and foreign assignments for the NBC network.  Prior to that, she served at CBS News substituting for Paula Zahn on "CBS This Morning," Dan Rather on the "CBS Evening News" and Connie Chung on the "CBS Weekend News".  Additionally, Giselle was a regular contributor to CBS "Sunday Morning," "Face the Nation" and "48 Hours." Her on the spot coverage of international news stories from locations such as the Gulf War, the US Invasions of Haiti and Panama, the Somalia and Bosnian Wars, Hurricane Andrew, the 1993 World Trade Center and Oklahoma City bombings, and interviews with global leaders like Fidel Castro, Henry Kissinger, Presidents William Clinton and George H.W. Bush, Vice-President Albert Gore and U.N. Secretary General Boutros Boutros-Ghali, garnered this news veteran five Emmy Awards.

Giselle is known for her unique style of interviewing, she co-hosted "This Week in History," a one-hour weekly documentary series profiling famous people and events in history on A&E Network's History Channel and profiled Hollywood's A-list celebrities as the co-host of NBC's nightly entertainment news magazine, "Access Hollywood."  From Barbra Streisand to Sharon Stone to Robert Redford and Tom Cruise, Giselle was a favorite, and highly regarded as one of the finest interviewers in Hollywood.  In the words of Oprah Winfrey after a Giselle profile, the talk show Queen summed it up best with, "She's a magical smart girl." Most recently, before going into business, Giselle co-anchored the Tribune Broadcasting company’s morning news out of Los Angeles, KTLA Channel 5 News, and competed in the second season of ABC’s Dancing with the Stars.

She is a member of the City National Bank Hispanic Advisory board, a member of the board of trustees of the Latin Grammys, and also sits on the board of Latina magazine, The Board of Los Angeles Centre for Dance Arts, and the Board of Children’s Hospital Los Angeles where she founded and Executive produces the Hospitals signature bi-annual fundraising extravaganza, “Noche de Ninos,” which has raised almost ten million dollars to date.

Giselle was named the 2007 philanthropist of the year, the 2007 Hispanic philanthropist of the year. The Legislative Hispanic Caucus awarded Giselle the Hispanic Spirit Award and was awarded the prestigious Nancy Riordan award in 2007 by Los Angeles mayor Antonio Villaraigosa for her contribution to the children of L.A. and was recently inducted to the Latina Women’s Museum in Sacramento honoring outstanding Latinas in California.

Over the years Giselle has become extremely well connected in the California Latin Business and Social Community, State Government, as well as the Los Angeles Business and Philanthropic Communities. She is an avid collector of Latin American art and the work of famous women photographers. Giselle lives in Los Angeles with her husband, John Farrand, former President of Atari and CEO of Panavision, and their daughter, Talei.

To learn more about Giselle Fernandez, visit


  • It is wondeful that the Latina voice or Gisselle will be in this conference.
    Tons of blessings for the Women's Conference.

    Posted by NilsyR, 22 October 2010.