It all started in my kitchen. In 2005, I plunged my hands into a bowl filled with sugar and maple syrup, added a fragrance oil and mixed it all together. I stood there tasting, smelling and rubbing the mixture all over my hands. I rinsed my hands to AMAZING, squeaky clean results. Even now I cannot explain how I developed the perfect formula; it just happened. Today, every sugar scrub at DIANA B. is made the same way. We have five fragrances to choose from, with two more on the way.
I adore the scrubs and love what I do. I have the joy and honor of working with someone and watching their skin improve right in front of my eyes. This trust and human bond are paramount to DIANA B. and have helped grow my business into a successful one in five short years. We have achieved double digit revenue growth each year and are currently poised to have our best year in 2010.
I feel blessed to be a part of this journey (equal parts hope, faith, action, inspiration and joy) and am honored to share my most powerful tips:
Diana Barton is tireless in her campaign to make all women everywhere feel beautiful. She is thrilled to be participating in her first Women’s Conference this year. She continually looks for ways to give back, and donates a portion of sales to Cancer and Careers, a resource for working women with cancer. She also supports the WE Programs as part of this year’s Women’s Conference.
A little over a decade ago, I was riding in a taxi in Argentina, and the driver told me he had a PhD in Engineering. “Why don’t you become an entrepreneur?” I asked. “A what?” he answered. Realizing there wasn’t even a word in Spanish for entrepreneur, I set out to create Endeavor, an organization that helps innovators in developing countries—from Argentina to South Africa—reach their high-impact potential.
In addition to being a CEO, I’m a full-time wife and mom to five-year-old identical twin daughters. Through trial and error, here are some personal and professional lessons I’ve learned along the way:
Linda Rottenberg is one of the world's leading social entrepreneurs. Her international nonprofit, Endeavor (endeavor.org), identifies and supports High-Impact Entrepreneurs in emerging markets. These entrepreneurs are given world-class strategic advice, access to key networks and other tools that will catapult them to success, generate jobs, and become role models for others.
Also featured on The Women’s Conference site: “A Father’s Ten Lessons for His Daughters,” a post by Linda’s husband, Bruce Feiler.
Staring glassy eyed across a conference table as another executive blathering on and on about yet another must-have product or service, I nearly lost it. It was the last straw—death by meeting. I realized at that moment that there MUST be more to my life than corporate politics and bottom lines. I got out and never looked back.
Today, I’m living my dream of mentoring and inspiring young girls as they navigate their way through adolescence and transition into adulthood. Here’s my advice for those of you who want to start your own nonprofit or business, based on what I learned starting mine:
Kristi Heicke, speaker and author, founded Girlfriends, an after-school program for tweenage girls in Long Beach, California, in 2006. The organization mentors and guides adolescents, helping them build long-lasting relationships and form goals that will carry them throughout their lifetimes. Today, more than 700 Girlfriends have benefited from the weekly meetings, the organization gains widespread attention and accolades.
I grew up in poverty -- the victim of domestic violence -- with my father in jail. All of this could have destroyed me; instead, these challenges became a source of purpose and direction in my life.
After enduring tremendous adversity, I decided to compile the lessons I learned in a memoir -- Shattered Silence. Becoming an author and entrepreneur has broadened my experiences. Here are 5 principles I learned along the way:
1. Add Value.
Books are essentially products. Reading a book is an investment of time and money, so the book you write needs to add value for the consumer. Your readers will expect to walk away having learned or been inspired in some way. Make sure your book accomplishes this.
2. Find Support.
Find people who believe in your message. The journey to success starts with gathering your team. Once you have found the people you can depend on, create an economic tie with them. This will allow the efforts of the team to be rewarded when your venture is successful.
3. Be Persistent.
Success comes -- in part -- as the result of persistence. When I finished my first manuscript I sent it off to the publisher, only to be rejected. Beaten down at the thought that all my hours writing were in vain, I realized it would be more of a waste if I gave up, so I rewrote my manuscript. In the end, it was a higher quality piece, which was worth the extra effort and time, and it got published. We may be inches away from success, even when it feels like miles. Don't give up.
4. When Afraid, Do it Anyway.
As entrepreneurs, we all come to a crossroads where we must take a risk. That moment for me was when I decided to leave my job to become a writer. In times of fear, I would visualize the worst scenario possible. Then I would evaluate every problem that could occur and provide a possible solution. This made me feel more in control, trusting that I could handle whatever may come my way.
5. Focus on the Result.
There were moments when I became more concerned about the means than the end (the goal). After setting a goal, you can change your strategy, but don't lose sight of your ultimate destination.
Melissa Moore's is an advocate for women, children, and animals who have suffered abuse and cruelty. A portion of her book royalties support CASA. As a national best selling author and speaker, she shares a dynamic message of having the courage to shine through adversity.
Two years ago I had an idea for a website. I wanted to bring trusted personal finance education to women online – and do so in a fun and hip way. In December 2008, when most were hiding cash under their mattress, I decided to leave a well paying job, invest all of the money I made post college, and take on the challenge of building a company.
Despite the recession, I was able to develop my idea into a viable business and today; LearnVest is a venture-backed TechCrunch50 company educating thousands of women about personal finance.
I want to share with you the 5 most powerful lessons I learned throughout my experience building a company. Many of the tips I'm discussing with you were passed down from others who were kind enough to share their experiences and insight with me.
1. Get skin in the game.
Foregoing income is one thing; investing your own money in your idea is another. At a time when the economy was at its worst, I took a leap and invested all the money I made post-college into starting LearnVest. I don't recommend that everyone else be this crazy, but having a personal investment in your company will influence every decision you make.
2. Enlist support.
Anyone who tells you that you can go it completely on your own is wrong. Start out by creating an advisory board composed of successful people, and don't be afraid to give them equity. They will most likely know some helpful short cuts and be able to offer connections to other experienced people.
3. Be steadfast about the big idea, but willing to adjust the execution.
A clearly articulated business proposal that supports an unmet need will attract investors, but actually getting the funding might take longer than you expect. Be inviolate about the big idea, but accept feedback from your advisors or potential investors and be willing to adjust the details. If you start with a truly good idea and your product solves a real problem, doors will open.
4. Know your users and excite them with exceptional customer service.
At the end of the day, your user is all that matters; it is imperative that you know them well. Your goal is to provide a product that excites them and/or improves some aspect of their life. Once you know your user, keep them and their needs in mind at all times when making critical decisions. My priority at LearnVest is to provide the best customer experience possible. While it is a lofty goal, premiere customer service is attainable. Nothing gives me more joy than receiving feedback from a LearnVest user, telling me that our advice has helped her confront a financial issue and she is in a better financial state and mindset because of it. Not to mention that word of mouth is the best (and least expensive) form of early-stage marketing; if your product makes your users’ life better, they will want to share it.
5. Never get demoralized.
Take time to find the joy in each day of the journey. It seems obvious, but after working 16+ hours a day over and over again it's hard not to become a little ragged. I always find at least twenty minutes a day of quiet time to take a break and exercise. It never fails to provide greater clarity to problems I'm trying to solve.
It’s been two years since I launched LearnVest. I'm proud to say that I’ve successfully raised two rounds of funding (a seed round and a venture round) and built an exceptional team of LearnVest employees. While we have been successful in many ways, we will continue to learn from our users and improve on our product everyday. We know that with each new user, we are one step closer to achieving our mission of educating millions of women.
Alexa von Tobel is the Founder and CEO of LearnVest, one of the leading independent personal finance websites for women. Alexa feels passionately about making personal finance education fun and accessible to everyone.
After my daughter and I survived a home invasion kidnapping and being held hostage for 14 hours as part of a bank robbery scheme, returning to my 13 year executive banking career was not an option. I began searching my heart for a way to combine my love for music with my passion for educating others about the realities of violence, abuse and trauma for women and girls. The answer: Rock To Stop Violence (www.rocktostop.org), an organization that brings the community together for non-violence through rock & roll music, art, and fashion.
Passion alone, however, doesn’t equal success. Without action, patience, and the right team, your passion will not develop into a profitable venture.
Here are my top five must do’s to help you be a take charge, live your dream, make a positive difference success:
Today Michelle Renee is an award-winning author, international speaker, respected activist, radio show host, and PTSD breakthrough coach/expert. Michelle is the Founder/Creator of Women Who dreamBIG® and Rock To Stop Violence. Her 2nd annual Rock To Stop Violence event will be held on May 19th 2010 at the world famous House of Blues and will feature classic rock icons such as Chris Slade of AC/DC and Spencer Davis of the Spencer Davis Group. Michelle’s debut memoir, Held Hostage, is now a Lifetime world premiere movie starring Julie Benz; a project she served as Creative Consultant and Associate Producer on. Visit her website, www.michelle-renee.com.
During a very tough time, I read some incredible books and learned some valuable lessons. The most important was to focus on what I had instead of what I didn’t have. When I then decided to start my own business, I wanted to create a product that would be positive and reflect some of the advice that inspired me.
Grateful Graffiti was launched out of my desire to Tag the Town Positive! The catalyst for Grateful Graffiti was the traffic in Los Angeles. We all get stuck staring at the back of the car in front of us. I thought it would be great to be looking at something uplifting and artistic that could at the same time stop any temptation to honk the horn! A car magnet seemed like the perfect solution.
The best advice I can give comes from some of the most inspiring and creative minds I’ve learned from:
Nell Alano is the co-founder of Grateful Graffiti. Grateful Graffiti was launched in Los Angeles in 2007 and is sold in stores nationwide including: LACMA, The Brooklyn Museum, Paul Smith stores, FIDM, and The Fontainebleau Resort in Miami. She’s enjoyed great success exhibiting at the Women’s Conference for the last 2 years. Grateful Graffiti magnets are proudly made in the U.S.A. and are available at: Grateful Graffiti.com
Some people start their own business out of necessity. Some start their own business because they’re frustrated with their job or with the structured 8 to 5 day. In my case, it was a little of both. I knew I could make more money and gain more flexibility if I started my own business. So, with 18 years of experience, I decided to start my own planning consulting firm, SitesPacific, Inc.
Have you ever thought of starting your own business? If so, here are 5 lessons that will help you on your way:
I have never understood the axiom: “Be careful what you wish for.” Why should you be careful? I think it is perfectly alright to wish for the stars, and end up getting the moon, the sun, AND the stars. Good Luck!!!
Hollee L. King, AICP, was a speaker at the 2009 CA Women’s Conference and the recipient of a Financial Makeover from Jean Chatzky. Ms. King is an urban planner and a member of the American Institute of Certified Planners (AICP). She started her own planning consulting firm, SitesPacific,Inc., with the encouragement and tools she learned from the Women’s Conference. She lives in Ventura, CA, with her two sons, Brad and Drew, and enjoys her newfound flexibility and freedom that comes with owning her own firm.
I launched my website, MyInspirationLounge.com, to help busy women create change in minutes.
The inspiration came late one night when I couldn’t sleep and rushed to the computer looking for online support or inspiration. I was unemployed and ready to start a new chapter in my life. The only thing my search turned up was an overwhelming number of uninspiring, poorly designed websites! Leveraging ten years of building online companies, I was inspired to create MyInspirationLounge.com. It offers the best websites and resources to help women find a new career, live green, launch a business, stay fit, connect with like-minded women, see the world and give back – all in one place!
Here are my 5 tips to help you rock your business:
1. Survey your fans and customers right now. Their fresh, new ideas will give you the inspiration and energy you need to take your business to the next level.
2. Authenticity rules - let “you” shine through. The best business advice I’ve been given is to just be myself. Our fears and doubts get in the way of being real, but think about the vendors you buy from and the websites and blogs you read. You’re drawn to them because you connect and relate to the people behind them. As an entrepreneur, sharing your stories and connecting with customers on a more personal level gives you a huge advantage over the bigger brands that dominate your field.
3. Make sure the basics are covered.
It’s key to note that you can’t have too many touch points with your customers. The goal is to reach them in an environment where they feel comfortable interacting with your brand.
4. Ditch your computer. Join a local networking group and attend conferences. Face time is key and truly where the real opportunities and connections happen. Join a local networking group that fits your interests. Make sure it’s a supportive, collaborative environment. Identify inspiring conferences that will take you and your business to the next level! As a past attendee, I know The Woman’s Conference should be top of your list!
5. Take care of you and watch the creativity flow. The best thing you can do for you and your business is tuck yourself into bed early a few nights a week. Your productivity level will soar and the much-needed creative juices will flow!
Misty Gibbs is founder of MyInspirationLounge.com, a one-stop shop for women to explore the best inspiration on the web. Her mission is to empower busy women with the information and inspiration they need to change their life today, in 5-minutes. My Inspiration Lounge and Misty's tips have been seen in Sunset Magazine, Real Simple, Huffington Post and Extraordinary Women Magazine. Tips on how to thrive are sent out weekly in her newsletter, InspireMail.
When I was first starting out, I learned a few things that enabled me to launch my fashion blog, The Curvy Fashionista. Through the blog, I was able to test the market, share my thoughts and establish myself as a reputable source for plus-size fashion. This laid the foundation for my boutique, Marie Denee, which became an extension of my blog and eventually became my brand!
Here’s what I learned:
1. Research, research, and research! Wanting to start my own business is a dream long awaited. Before I took that first step, I immersed myself in the industry. I learned what was there, what was missing, who the leaders were, who my client was and how I wanted to get there. I networked and kept ridiculous journals loaded with years of information and research to keep me current and adept!
2. Know your audience. “If you build it” does not always mean they will come. Knowing your customer’s shopping habits, her desires, wants, needs, motivations and state of mind will help you shape your product to your client’s needs. This will help you know if she likes phone calls or emails -- contemporary styling or traditional styling. At times, you’ll need to know her better than yourself in order to anticipate her wants and provide answers to her needs.
3. Think outside of the box. While there are certain processes that need no reinvention, setting yourself apart from the crowd often catches the attention of industry leaders. Here is where you innovate to deliver your product in an unconventional way. Ask yourself questions -- What is missing? What is she looking for? How can I make it easier for her? And sometimes, How can I catch her attention?
4. Engage and Listen. Social media has revolutionized the way information is dispersed and received. Maximizing the use of these tools can bring you an amazingly responsive and alert audience -- if used properly. Just simply dropping off information without interacting with your audience is not productive. Your audience is savvy and her attention span is short. Solicit feedback, which will allow you insight into your client’s needs, wants and desires. Taking the time to listen, rather than pushing your product, will at times reveal invaluable information about what is missing.
5. Surround yourself with a strong support system. Embarking upon your dream can be scary. I have found that a supportive, encouraging support system can motivate you through times when you feel exhausted, drained, or down. Your cheerleaders will remind you of your purpose, believe in your dream, and keep you grounded!
Marie Denee is an upscale contemporary online boutique that offers today's fashion forward, curvy, confident, and chic plus size woman, a sanctuary where she can confidently shop the latest designer fashions in her size, without sacrificing her desires for premium, fashion-forward and impeccably fit options. The blog, The Curvy Fashionista, offers this woman a resource where she references the latest in plus size fashion, trends, entertainment, and more, catered to the Curvy.Confident.Chic. plus-size woman.