Jamie Deen, the elder brother by less than three years, attended Valdosta State University and was working in various businesses following graduation when the Paula Deen brand was in its infancy. Always one to see opportunities, the Albany, Georgia native’s ability to use his business experience and solid work ethic to help Paula identify, market and build the transition from a home meal delivery business to one of America’s most successful restaurant launches, Lady and Sons in Savannah, may be looked back on as one of the smartest moves in entertainment brand history. It was that launch . . . well planned, and executed without losing any of the folksy and fun aspects that Paula Deen brought to her recipes and presentation that become the seminal moment for Deen brand growth. Jamie’s careful attention to the business side freed his mom to craft recipes that gave the Deen brand its first national exposure and launched the mega brand that Paula Deen is today.
Not satisfied with being a successful restauranteur and marketer, Jamie and brother Bobby began formulating their next steps, first appearing to rave reviews on his mother’s shows on the Food Network, and then launching their own show, "Road Tasted." The success of the show brought in a new audience to the Deen brand --- slightly younger and more urban and hip, while losing none of the aspects that made the brand successful. From there, the brothers Deen launched a pair of best selling standalone cookbooks The Deen Bros. Cookbook-Recipes From the Road in 2007 and most recently, Y’all Come Eat, released in 2008, with more planned brand extensions of their own being executed in 2009 and beyond. As with the launch of Lady and Sons however, no move is haphazard and all are protective of the Deen brand and all that it encompasses. Even with their global success, Jamie remains very true to all the southern traditions that the brand is built upon. Jamie, his wife Brooke and their son Jack reside in Savannah.