Leslie Dance joined Kodak in 2008 as Director and Vice President of Brand Marketing and Communications. In this role, she is focused on building Kodak’s global brand awareness as well as directing marketing communications efforts for Kodak’s range of consumer and commercial businesses. She coordinates the efforts of an internal team, as well as a global network of agencies that support Kodak’s initiatives.
Leslie’s experience in marketing and communications spans a range of industries – from theater to luxury resorts, fashion to technology.
In May 2006, she was profiled as one of the “Women to Watch” in Advertising Age. The article said Leslie – who was then Corporate Vice President of Global Marketing & Communications for Motorola’s $37 billion Mobile Devices Business – “helped take (Motorola) from the brick-like mobile phone to some of the sexiest looking devices in the marketplace.” The article further praised the Razr and other sleek products that Leslie helped launch, saying they “cast a golden halo over the entire Motorola brand.”
Later that year she and her team launched the powerful (Project) RED for Motorola to support the Global Fund to Fight Aids. Founded by Bono from U2 and Bobby Shriver, chairman of the DATA (Debt, AIDS, Trade, Africa) charity, Motorola joined a select group of big companies who created red-themed products that would in some way financially contribute to helping some of the millions of people in Africa who suffer from AIDS.