The EU opens a new path toward a better future for packaging and recycling. In the next decade the European Union will implement new rules and regulations to help reduce waste and increase recyclability in packaging and materials. The EU hopes to reduce packaging waste by 15% in 2040. With big goals set, some regulations are already being put into place.
Starting 2030 packaging will be graded by performance of recyclability. Using the DfR (Design for Recycling) framework, items will be sorted accordingly. Grade A is equal to 95% recyclable, grade B 80% recyclable, grade C 70% recyclable. Items below 70% will be labeled technically non-recyclable, and won’t be allowed on the market starting 2030. Assessment of recyclability based per unit in terms of weight. DfR rules to be defined through delegated acts by 2028. The grading system will ensure the new recyclability limit.
In the 2010s, single use plastic started to raise concerns, warnings of missed content targets. In 2022 the European Commission proposed the Packaging and Packaging Waste Regulation (PPWR for short.) This new regulation replaced the PPWD from 1994. The PPWR is aimed at reducing packaging waste, improving recyclability and recycling and driving certain materials in packaging. The PPWR is a unified law that applies to all member states of the EU. The Packaging and Packaging Waste Regulation went into effect in 2025.
Paperboard is becoming popular amongst brands worldwide. Because of its unique fibers it can be recycled up to 10 times. Paperboard is sourced responsibly and made with wood and recycled fibers alike. The paperboard life cycle, first raw materials are transported to a paperboard mill where it is processed down. Then it is moved to innovative packaging for designing. The paperboard is then delivered to retailers, brands and consumers. When the consumer is finished with the paperboard packaging they recycle it and the process starts over again. Reuse. Reduce. Recycle.
Graphic Packaging International proudly makes paperboard and carton packaging for many brands. Founded in 1978 and based in Atlanta Georgia, GPI manufactures solutions for commercial products. GPI owns and operates many paperboard mills across the states, where they make bleached and unbleached paperboard. GPI provides high quality paperboard to brands across the globe, helping the planet and the people on it.
Soon development of secondary legislation starts, and in 2028 standardized, mandatory labels for waste sorting on all waste receptacles and consumer packaging begins. This means all labels on recycling bins, trash cans and compost bins must follow a strict pattern and follow color coding requirements. Ensuring consumers sort waste properly. This will be the legal requirement starting 2028.
By 2030 all packaging on the EU market must meet DfR (Design for Recycling) grading criteria. Most plastic packaging must meet initial minimum recycled content targets. Single use plastic will continue to face restrictions, items such as paper cups, lids, bowls and plates will all face restrictions in the years to come.
Right now 87% of paperboard is recycled in Europe while only 42% of plastic is recycled. By 2038 all packaging in the EU must meet stricter criteria for recyclability. The EU is taking big steps toward a better future for recycling and our planet. Learn more at Graphic Packaging International.
