There are two primary reasons why anyone is interested in creating business in the first place. The first one is to earn enough to make it to the top richest list & the second one is to change the world! However, one dominant reason most of them overlook is ‘the customer‘.
Without the customer, one cannot change the world, let alone be a hotshot rich person. No matter what you sell and how you sell it, it is customer satisfaction that matters. And ensuring that they have a good experience with the product as well as during the purchase funnel is every business person’s responsibility.
Many companies take a hit when it comes to customer relations. Use these tips to avoid such mistakes and also build a great rapport,
Active listening!
If everyone only talked then, who would bring the actual change? As a business owner, you need to learn the exceptional art of listening. Understand the customer’s doubts and grievances. Know the ‘whys’ before getting into any other details. Dissecting their needs before you provide a product/service is a half battle won.
Identify the potential issues and then solve them with your steady actions. People want to see things happen and not just hear. If you observe, the big corporate giants pay heed to what their audiences have to say. These companies are active on social media to understand the customers’ wants and adapt to the changing trends!
Does one size fit all?
Have you ever tried a ‘one-size-fits-all’ attire? If you have, you’d know that it doesn’t necessarily fit everyone. Had it been true, then the world would have been a better place by a bit. The same logic goes with the way you talk to your clients too. Vintage clients know about your company and products that the debutants.
It wouldn’t be fair to send them basic information about your product now, would it? Divide your customers as per demographics, age and seniority. It paves a better path while drafting an email to each category for communication. Find contacts using the AI-powered email search engine, GetEmail.io. This website is the email hunter of all professional email contacts. It also comes with a chrome extension to your Linkedin account. So, finding the email address of the profile becomes easy!
The R factor
The meme is the clever invention of the current generation. Millions of people correlate themselves to the collage of casual images with most random words. These memes are relatable because they originate from the same events and memories of every person’s life. People don’t have to invest their time understanding and deciphering the given image.
Relatability is the key to every customer interaction. Which demographic does your brand resonate with the most? What initiatives do you take to put the word out? How can you relate the product to the given audience? These are the basic questions you need to ask yourself before trying to build any client relationship.
Final thoughts
Having a clear vision of your brand and its service gives you enough idea about the target audience. It then becomes easy to plan on building the customer relationship.
Infographic created by Track Your Truck, a GPS tracking provider
