Valentine’s Day often brings with it a mix of emotions, especially for those who are single. While the holiday can feel like a celebration of couples, it also presents an opportunity for self-reflection and personal growth. Instead of focusing on the absence of a partner, experts suggest using this time to build a stronger connection with yourself.
“Focus on building a strong relationship with yourself first. When you prioritize your own growth and happiness, you’ll attract the kind of connection that aligns with your values—rather than rushing into something just to keep up with others,” shares Jaya Jaya Myra, former immunologist turned bestselling author and mind-body wellness expert.
This perspective encourages singles to reframe their approach to Valentine’s Day. By prioritizing self-care and setting meaningful goals, individuals can create a fulfilling life that isn’t defined by their relationship status. According to Jaya Jaya Myra, the key to thriving during “cuffing season”—the period leading up to Valentine’s Day when many seek companionship—lies in conscious character development and personal fulfillment.
Here are three actionable ways Jaya Jaya Myra suggests prioritizing yourself this Valentine’s Day.
1. Set Personal Goals and Celebrate Wins
Establishing personal goals and working toward them can provide a sense of purpose and achievement, which is especially important when external pressures feel overwhelming.
“When you have personal goals and you work towards them daily, it’s easier to not feel disappointed with other areas of life,” says Jaya Jaya Myra.
She recommends setting goals frequently and taking time to celebrate every win—big or small. Whether it’s learning a new skill, finishing a book, or completing a fitness milestone, recognizing your progress creates a psychological shift. This celebration reinforces self-worth and makes it easier to feel content while single.
2. Practice Self-Care and Gratitude Daily
Daily rituals of self-care and gratitude can have a profound impact on mental health and happiness. Jaya Jaya Myra emphasizes the importance of consistency in creating these habits, noting that the mind thrives on regularity.
“Do things daily that you enjoy as an act of self-care,” she advises. “You’ll be happier and healthier when you prioritize activities that nourish your well-being.”
Whether it’s taking a relaxing bath, journaling, meditating, or enjoying a hobby, small acts of care can help you feel more grounded. Additionally, focusing on the positives in your life by practicing gratitude builds a foundation for happiness, independent of external circumstances.
3. Pursue Growth and Passions
Personal growth is central to happiness, whether or not you’re in a relationship. Jaya Jaya Myra encourages exploring new skills, hobbies, and interests that bring joy and inspire confidence.
“Growth and constantly becoming a better, more capable version of yourself is foundational to happiness, with or without a partner,” she says.
Trying something new, such as joining a class, volunteering, or traveling solo, can lead to a sense of accomplishment and fulfillment. Surrounding yourself with supportive people who value your journey further enhances this process, creating a network of encouragement and positivity.
Embracing the Power of Self-Love
For many, Valentine’s Day feels like a reminder of what they don’t have. However, shifting the focus inward allows singles to take control of their happiness and break free from societal expectations.
By adopting practices like goal setting, self-care, and pursuing passions, you can transform Valentine’s Day into an empowering celebration of self-love. Rather than viewing the holiday through the lens of romantic relationships, see it as a chance to deepen the most important connection of all—the one you have with yourself.
As Jaya Jaya Myra puts it, “When you prioritize your own growth and happiness, you’ll naturally attract the kind of connection that aligns with your values.”
This Valentine’s Day, remember: cultivating conscious character development and embracing your individuality will not only enrich your life but also prepare you for more meaningful relationships in the future. Whether single or partnered, self-love is a gift worth celebrating.