Conducting a survey has become incredibly powerful both in and out of the corporate world today. While there are still limitations around surveys, they are one of the most methodologically sound ways to assess public opinion. The struggle of conducting a modern survey is ensuring it all works smoothly.
Common issues are not having enough time, not planning deeply enough, and the steep learning curve. Of course these are all practically able to be alleviated through practice and dedication, but there are alternatives. Companies like IncQuery and other private vendors work to code the project remotely. This keeps control in the creator’s hand while reducing the technical strain.
Alternatively the project can be completely handed off to a separate company. Of course the idea is still the creators, but the execution is completely external. This typically involves a back and forth process with plenty of revisions and edits. Finally there are even middle grounds between these two. Outsourcing workers to manage different technical aspects, hiring someone to help explicitly with planning, etc.
The important thing in the process is maintaining control and clarity. A survey is only effective when done right, no matter how that needs to get done. Today there’s no shame in outsourcing the more technical and demanding parts.
