Understanding Young Consumers
It might seem like marketing stays the same over the years, but the truth is it is always evolving & changing. So, if they want to be sure that they keep up with the times they need to listen to Jonathan Osler as he provides advice on how to appeal to the younger demos in the ad arena. Here are the tips he has to give on how to stay relevant in an ad space that is always shifting. So, the first thing one has to remember is that the gen z crowd is one of the most tech savvies in the world. So, if one wants to market ads to them, it is imperative that these ads be put on social media or other tech platforms to ensure that it gets to its target audience. Usually this entails Instagram or Tik-Tok, but Facebook & Twitter would also probably be effective as well. But the idea here is they want to keep up with which platforms the teens are using the most in an effort to know which places the best are to launch the ads & marketing campaigns. The next tip he provides is that it is quite important to market products that they would be inclined to use. It’s never a good idea to try & market a typewriter or something along those lines to millennials but if the product is actually an iPhone or a hydro flask it’ll be much more likely to be bought by younger consumers. But the important thing to keep in mind here is that the pitch should always be tailored to the audience. So, the ad campaign will go nowhere if they try to use the word malarkey or something like that. But if it uses more of the gen z slang, it is much more likely to be a big success with people in that age range, because it will spark their interest. It is only by appealing to what they like that the ad will have a fighting chance of doing well in the long run. So, it’s important to remember who the audience is & the kind of language they use as one begins to develop their campaign. One of the other tips he gives is to find a way to draw them in so they will click on the ads. The best way to do this is by giving a title they are certain to love whether it’s about the latest celeb getting caught in a new scandal or just about how they can get a free ipad. Whatever it is, it’s important to ensure that this is enough to make them want to go to the site. This is how ads work & it will serve ad makers well in the long run. So, if one wants to be a big success when it comes to their ad campaign, they should listen to what Jonathan Osler has to say & follow his advice to the letter. It will serve them well going forward.
