The holiday season is the busiest time of the year for most businesses. Regardless of industry, the holiday season typically generates the most amount of sales and revenue, so it’s important to plan holiday promotions in advance.
Creating a holiday sales strategy is important to make sure your business maximizes the best time of the year for driving sales. If you have a brick-and-mortar storefront, there are many ways to utilize your physical space to help grow sales. Here are the top six ways to use window graphics to increase holiday sales.
1- Announce Seasonal Promotions
One of the biggest reasons why shoppers don’t make a purchase is because they are unaware of special promotions that are available. Use your windows as an opportunity to announce seasonal promotions to make their holiday shopping easier by creating a custom graphic to display your upcoming promotions. This helps give customers a heads up on what will be on promotion so they can plan their shopping list accordingly.
2- Dress Up the Window for Extra Attention
The holidays are a perfect time to dress up your windows for extra attention from the people who normally go by. Have window graphics made for the season so that people who pass by are automatically drawn to your store. This is a cost-effective way to garner attention without needing to invest a lot of money into traditional advertising.
3- Special Holiday Shopping Hours
If your store plans to do extended or special holiday shopping hours, create a window graphic to display these seasonal shopping hours. This will help customers plan their shopping trip to make sure they can purchase all the items they need while your store is open for the holidays. This also helps last-minute shoppers who are frantically trying to shop for all their gifts when they know your store is open during special holiday hours.
4- Post Seasonal Job Opportunities
If you anticipate needing extra help during the busy holiday season, get started early to find qualified candidates by posting seasonal job opportunities using a custom window graphic. This will help attract candidates that you can interview for the open positions available so you can hire and train them as quickly as possible before the busy holiday season starts.
5- Promote In-Store Holiday Events
If you plan to do any special in-store holiday events during the season, a cost-effective way to promote them is by having a window graphic created at least a few weeks in advance. If you’re going to host many events throughout the holidays, then have the window graphic include a list of all the dates and leave the graphic on your window until the last event is done. This is a great way to cut down on the need to hire event promoters to help drive ticket sales and attendance since the window graphic will be on display 24/7.
6- Increase Brand Awareness
Just because you’re planning your holiday sales strategy doesn’t mean it stops once the gift-giving season is done. Think about after-holiday promotions that you need to run such as after-Christmas or New Year’s. Using window graphics to market your post-holiday promotions is an effective way to drive sales after the holiday season.
Create a holiday sales strategy early so that you have time to create any promotional materials needed such as a custom window graphic. Then when the holiday season rolls around, you’ll be ready to capture your increased sales.
