The founder of Crown Yourself® and CEO of Communication Queens™ has built two companies on a single contrarian bet: in a market flooded with machine-made content, the entrepreneur willing to be fully human wins.
Kimberly Spencer has spent eighteen years testing one idea against the market. She tested it as a screenwriter, as a Pilates instructor running a small private studio in Los Angeles, as the owner of a national e-commerce company she exited at twenty-eight, and now as the founder of two companies whose entire premise rests on it. The idea is simple to state and difficult to live: a business will never sustainably outgrow the consciousness, courage, and ownership of the person running it.
That principle anchors both of Spencer’s current ventures. Crown Yourself®, her high-performance business and leadership coaching platform, teaches the internal work. Communication Queens™, her media, PR, and podcast-guesting agency, handles the external expression. Spencer treats them as two halves of one system. One builds the leader. The other places that leader’s voice in front of an audience. She argues the order matters, because visibility without identity collapses under its own weight.
Spencer is an international TEDx speaker, a number-one bestselling and four-time award-winning author, and the host of two award-recognized podcasts. Her work has appeared on Netflix, Forbes, CNBC, NPR, ESPN, and The CW, along with AP News and Bloomberg. Twice her name has run on a Times Square billboard. None of that, she insists, is the point. The credentials are downstream of a decision she made years earlier: to stop performing a polished version of herself and start disclosing the failures, pivots, and private reckonings that actually qualified her to teach.
Her book, Make Every Podcast Want You, codifies that decision into a method. It won the BIBA 2025 Literary Award for Best How-To Book and earned a spot on Stacklist’s 2024 list of top books to change your life, a list that ran on a New York Times billboard. The book documents how Spencer turned podcast guest appearances into a single, sufficient client-acquisition channel before she ever launched the agency built around it. Communication Queens™ went to market with a working case study at its center rather than a promise.
What distinguishes Spencer from a crowded field of business coaches is the timing of her argument. As audiences grow weary of AI-generated articles, scripted reels, and content optimized for frequency over substance, she has wagered on the opposite. Long-form conversation. Unscripted appearances. The kind of media that forces a founder to articulate a framework in real time, under pressure, without a teleprompter. She calls that constraint the engine of her methodology, because it cannot be faked and it cannot be automated.
The personal record behind the work is unusually demanding. Spencer built Crown Yourself® through three pregnancies, a pandemic relocation that stranded her in Australia, a return to California after she lost three family members and two close friends inside a single year, and a final move to a homestead in the Texas Hill Country. Her journey to parenthood and her shift from studio instructor to coach were documented in Chicken Soup for the Soul’s Being Dad, available on Apple TV. She does not present that history as a hardship narrative. She presents it as proof of her central claim, that every external obstacle demanded a corresponding evolution in identity.
Spencer’s clients supply the evidence she points to most often. The agency documents authority-asset growth, media placements, and audience expansion for authors and founders across industries, from Hollywood to children’s book authors to memoirists to top-ranked podcasters. According to the company, clients have reached the number-one position in their industry, hit one-year revenue goals in three months, doubled their best six-figure months while cutting their workload, and become bestselling authors in their own right. Spencer frames those outcomes as the data set for a larger thesis rather than testimonials.
Her philosophy carries the fingerprints of someone who studied transformation before she sold it. She quotes a hermetic principle, as above so below, to describe the mirror between a founder’s inner world and the results that show up outside it. She returns often to a line that doubles as an operating rule: that which is conscious manifests happily, and that which is unconscious manifests unhappily. When a setback lands, she asks what it is allowing her to become. The questions sound spiritual. The application is operational.
The screenwriter in her never fully left. Before the coaching platform and the agency, Spencer wrote the indie film BRO, which starred Danny Trejo and was distributed by Lionsgate. The instinct that drove her toward narrative now drives the way she teaches founders to structure their own. She treats a personal story as an asset to be built, refined, and placed, not a confession to be managed.
Spencer’s near-term ambition is to turn Crown Yourself® from a coaching program into a documented movement, a verifiable community of leaders who stepped out of obscurity and claimed visible authority on the record. Communication Queens™ supplies the case studies that build the evidence base. Make Every Podcast Want You serves as the entry point. The throughline she keeps returning to is that the differentiator in business is no longer production quality or posting cadence. It demonstrates humanity, owned without apology, which no algorithm can replicate.
Learn more: crownyourself.com ‧ communicationqueens.com
