There’s a strong reason why people always think of a particular brand whenever they need a certain service or product. The reason is that those brands always keep their target audiences aware of the existence of the brands. This is the very essence of brand awareness, and it’s the main reason why industry giants still run adverts on both traditional and conventional media – to create brand awareness, which in turn drives sales. Once your brand awareness begins to dwindle, consumers will start to forget your brand. That’s why you need to build brand awareness regardless of the size of your business, and here are some brand awareness campaign ideas you can try out.
Start a Referral Program
People who have previously used your products or services will happily spread the word about your products or services if they know there’s something beneficial in it for them. Implementing a referral program will help when it comes to optimizing your company’s sales cycles, producing qualified prospects that will maximize your sales funnel. Referral programs can also lead to a more favorable ROI compared to cold calling or simply generating new leads from nothing.
Engaging Guest Content
The other great way to ensure your brand gets known to a broader audience on the internet is to deliver highly valuable and impressive content and sharing the content on other blogs. You might be surprised to find out that engaging content can be a powerful tool, and guest posting can still serve as a powerful means for getting your business known in your specific industry. But don’t just go for run-of-the-mill content because it won’t just cut it. What you need is guest posting high-quality content on trending industry-related blogs. Try to come up with valuable and memorable content, and you’ll not only make a lasting impression but also get introduced to new target audiences.
Use Signs Strategically
Having the appropriate signs about your brand in the right places makes a good first impression of your company. Different types of signs are used to serve various purposes. For instance, a monument sign is a permanent fixture that is often found outdoors in high traffic areas to identify the location of an organization, company, or business. Businesses also place sidewalk signs like flags, A-Frame signs, rack cards, and sidewalk graphics in and around the premises to communicate what the business is offering and attract sidewalk traffic. Custom packaging is also something that catches the eye of passersby!
With SEO getting increasingly competitive today, PPC is a clever solution for getting your business or brand seen on leading search engines. You’ll need to conduct relevant targeted keyword research to be able to show up on the top results of major search engines. So, take your time to research keywords and phrases that are relevant to the industry, business, and market.
With these innovative brand awareness ideas, you’ll be a brand to reckon with in due time. Make an effort to strike a meaningful balance between online and offline branding initiatives.