Why Sincere Advertising Works
When it comes to advertising, many people are sceptical. The reason? Most ads have a hidden agenda in them that aims at persuading you into buying something you don’t need or want. And when the advertiser has the audacity to insult your intelligence by telling you that their product is “the best,” it’s obvious they’re only after one thing, which is money.
Jonathan Osler is a very successful educator and businessman. He has been involved in the industry for over eight years and has seen firsthand what works and what doesn’t when it comes to advertising.
But some advertisers have found an alternative way of marketing their products, and thankfully these companies are flourishing in today’s competitive market. Jonathan Osler shares his thoughts on why sincere advertising works so well when he says that today’s consumers are not only more discriminating but also much less likely to take things at face value, and that makes for a market full of savvy customers who can spot insincerity from a mile away.
In addition to this, he goes on to say that in the old days, you could throw up an ad with some pretty pictures or have your celebrity spokesperson talk about how unique your product is. But nowadays, people see right through all of those tricks since they want something real. He further explained that people are so inundated with ads these days that they have become numb to them.
Companies that use the sincerity technique are not trying to persuade you into buying something because they’re desperately after your money. Still, instead, they want to help you solve a problem or make life better for you in some way.
They don’t lie or exaggerate their products’ abilities; instead, they show the consumer how helpful their product can be and why it should be used. This creates trust between both sides, which leads to positive results like increased sales and loyalty from customers.
Osler continues his discussion about the value of sincerity by saying that sincerity has worked all along, and it still works today. It’s a timeless virtue that people can see straight through when you don’t have it. But if you do have it in your advertising strategy to be sincere, then even in an age full of cynicism, there will always be room for a business with integrity.
In fact, many companies know about the power behind being sincere, yet they continue to try and persuade us into buying their products because they’re only after money. Because let’s face it, no matter what anyone tells you or makes up just so we’ll buy something from them, they will never be able to replace the authenticity and genuineness that comes from a company that is sincere in their marketing.
Jonathan Osler discussed saying that people respond to ads when they feel like you’re not trying to sell them anything. If a company is willing to be honest and transparent with its customers, the audience will reward them by becoming loyal.