The business landscape has significantly changed over the past few years. As a result, businesses are now relying heavily on their digital marketing strategies for growth and profitability.
Business owners should realize that having a website is not enough to have a successful digital marketing campaign. Search engines such as Google have raised the standards on how to rank web pages. Gone are the days when you can fool search engines through keyword stuffing. As a result, a web design agency needs to raise its standards as well.
While well-researched keywords are still an important aspect of ranking high on search engine results pages (SERPs), web designers are now focusing more on the user interface (UI) and overall user experience (UX) when creating websites and coming up with digital marketing campaigns.
Elements for Improving UI/UX for Digital Marketing
A web design agency is responsible for each aspect of your web page. It will give users an easy-to-use user interface (UI) to give them the best user experience (UX) possible. Websites with quality UI and great UX will have more engaged visitors, which may result in higher sales in the future. Here are some of the elements that web designers must improve upon.
This element refers to how web designers put together the different components of a website to meet the owner’s desired goals. Website architecture optimizes UI and UX by enhancing the following:
- creating an interactive website design
- creating a usable website
- how users can navigate through the website to get information
- the overall design of the website
- using optimized, high-quality graphics (compressed sizes)
- the ease of uploading and updating content
This element refers to how a website will respond and look when it is accessed using different screen sizes. Latest reports show that close to 60 percent of Google searches are made using mobile devices. In time, mobile users will account for the majority of online queries and website visits. Therefore, web designers should ensure that mobile devices can access websites and that the same level of experience is given for mobile and desktop pc users.
In today’s times, search engines emphasize the placement of relevant keywords rather than the number of keywords within the content. A reputable web design agency will know how to write well-written content and update them regularly to increase a website’s credibility. The overall UX of your website will increase if your users will find your content useful, relevant, and credible.
Call to Action Buttons
There are times when business owners will create a website on their own and fill it with content. While these contents may give visitors useful information and a good user experience, this UX will be for nothing if the user does not have any options to engage with the site. Call to action buttons are website elements that a user can click to move to the next step, such as purchasing a product or subscribing to a service. When your website does not have a call-to-action button, users will not be able to engage, which will result in getting higher bounce rates.
Increase Page Loading Speeds
Web pages that load too slow have higher chances of being abandoned for another website. To get a high UX, your website design agency must ensure that all elements of your website are optimized to load fast.
Having a website is not enough to ensure that you will get high traffic. The increased standards of search engines have made it necessary to improve the UI and UX of websites. A high UI and UX rating will ensure that your website will get a high ranking in SERPs.