In a rapidly evolving society that constantly seeks out the latest technological advancements, it is crucial for businesses to stay informed and up-to-date on the newest innovations. Generative AI is a prime example of a new innovation that has the potential to significantly impact how marketers interact with their audiences.
The impact of generative AI on marketing contains a number of features offered by the technology to businesses. Let’s explore some below. Generative AI includes many features such as audio, code, text, pictures, videos and simulations. These features provide professionals with diverse solutions to address prevalent challenges within their respective organizations.
With the rising popularity of Generative AI in the workforce, its usage has doubled. The infographic highlights that 87% of Generative AI usage is in email marketing, resulting in a significant increase in business productivity by up to 40%.
While Generative AI may not be a new concept to some, it is crucial to comprehend the range of tools it offers. Over 1 million individuals utilize these tools in their everyday tasks and within their respective workplaces.