Just as small businesses can increase their presence through word of mouth and advertising, they can increase their internet presence through online marketing and search engine optimization (SEO).
SEO refers to the practice of increasing the visitor traffic a website receives by improving how visible the site is in search engine results. Most users and online customers are drawn to websites through search engines.
By making web content more easily discoverable through search engines, businesses can improve the quantity and quality of the traffic to their site, and provide a pleasant user experience to visitors. Read on for more details.
Increase in web traffic and customers
The goal of SEO is to increase the number of web users who visit your website. SEO helps businesses get their websites to be high ranking on Google search results, which is beneficial because Google currently makes up more than 90 percent of the worldwide search engine market share. The higher a website ranks in search results, the more likely it is to be seen by millions of internet users.
This results in higher online visibility, increased brand awareness, and an improved reputation in comparison to other businesses. Additionally, search engine users tend to view sites that appear on the first page of search engine results as being more credible and trustworthy than sites on subsequent pages. For this reason, search engine users are more likely to visit the sites listed on the first page of search engine results and use them to make purchases.
Improved user experience
SEO services can also help small businesses make their websites easier, smoother, and more efficient to use, which improves the user experience. Users are more likely to visit and return to websites that are not only high ranking in search engine results, but are also well designed, intuitive to navigate, and full of engaging content that’s relevant to their web search.
But small business owners shouldn’t just design their websites to be easy to navigate. They should prioritize making them easy to access, too.
By utilizing resources provided by an SEO digital marketing company like https://linkgraph.io, owners of small businesses can determine if their site is capable of being an Accelerated Mobile Page (AMP). Websites that can be accessed on computers, tablets, and smartphones, etc., and retain a design that is easy to navigate when visited on all kinds of mobile devices are impressive and favored by web users.
Having a website that can be visited on any device and load quickly allows companies to reach millions of web users at once, no matter where the users are located. This kind of convenience can increase traffic and put businesses ahead of their competition.
Better conversion rates
After a pleasant initial visit to a website that’s easy to use and easy to look at, visitors are more likely to return to that site. Businesses that implement SEO practices, such as targeted keywords, into their website design are more likely to maintain users’ attention, because the content on an optimized website will be relevant to users’ web searches.
For this reason, users who search for something specific are more likely to act and make a purchase when sent to an optimized website, and they’re more likely to become returning visitors, digital marketing podcast fans and faithful customers.
Standing out from the competition
The end goal for small businesses is to get their name out there and increase their online presence in ways that make them stand out from the competition. A business that implements SEO practices and optimizes their website will be more impressive to web users than a competing business that provides similar products, but doesn’t have an optimized, accessible website that ranks high in search results pages.
Using SEO practices increases the likelihood of success and growth that puts businesses ahead of their competition. By utilizing SEO methods, small businesses can get their websites noticed and become a more relevant and credible source online.