As Chair of The Judy Fund, Elizabeth Gelfand Stearns works to ignite public awareness and involvement in the battle against Alzheimer’s disease. To date, The Judy Fund, created in memory of Elizabeth’s mother Judy Gelfand, has raised and granted close to $4 million dollars to support Alzheimer’s research and advocacy. The Judy Fund is the fastest growing private fund in the history of the Alzheimer’s Association.
A former Sr. Vice President of Strategic Marketing at Universal Pictures, Elizabeth Gelfand left her post in April, 2004 to manage The Judy Fund. In her 16 years at Universal Studios, she ran marketing in Universal’s Consumer Products Group; managed Universal’s Promotions Department; and spent eight years running the Strategic Marketing Group at Universal Pictures. Throughout her tenure she worked alongside of Universal’s senior management team with the goal of developing long-term brands for the Studio.
In 1994, Elizabeth was named by Newsweek and Advertising Age as a member of ‘The Marketing 100’ – the Top Marketers of the Year - for her work developing the Jurassic Park franchise for Universal Studios. That same year, Elizabeth was awarded several promotional marketing distinctions, including the PMAA’s Promotional Marketer of the Year.
Elizabeth has taught Entertainment Marketing through UCLA Extension for the past 10 years. She attended UCLA and graduated from the Fashion Institute of Technology in New York City.