Engaging with patients through mailings is one of the best ways to stay in touch and keep them coming back. Medical practice mailings have a lot of potential for health care providers, but it’s important to use them effectively so patients will feel engaged and supported. When patients feel valued and heard, they will be more likely to open up to their healthcare providers and stay at that medical practice. At a medical practice, having patient engagement is vital to the future of a medical practice so it’s important to use mailings as a way to make patients feel cared for.
1. Mail Them a Birthday Postcard on Their Birthday
Mailing each patient a birthday postcard on their special day will help them feel appreciated and valued. It will show the patients that their healthcare providers care about them as a person, and it goes a long way in establishing patient engagement. To take it a step further, you could even partner with a local restaurant and offer patients a coupon for a small treat to enjoy on their special day. If your patients have to be seen on a yearly basis, this could be a great way to remind patients to schedule their yearly appointments.
2. Write Them a Note about Something You Have Learned From Them
It will give you that same warm feeling you get when someone takes the time to write a letter of appreciation. It also allows you to tell them how they are making a difference. It is a great way to let them know you are paying attention and want to thank them for the help. Especially for new patients, this is a great way to show how much you value them as a patient, and this will go a long way in making them feel welcome at your medical practice. If you can’t do a handwritten note to welcome them, consider providing each new patient with a welcome card.
3. Mail Monthly Newsletters That Include Seasonal Tips and Information about New Ways to Stay Healthy
To make a resource guide, compile a list of essential resources for many of your patients, such as free health insurance information or updated prescription discount cards. While some may find specific resources through browsing the Internet, others may not have time for this or know where to start. Include these valuable sources in your mailing so they can stay on top of the latest healthcare news. In the monthly newsletter, you could have different workers from the medical practice provide industry tips and tricks or provide medical information relevant to the practice.
You may feel that mailings are a bit old-fashioned, but don’t forget that the people who take the time to read your letters are still reading them. Using mailings as a great way to reach out to patients is still an effective way to stay in touch with patients and impact their care. It allows you to have a quiet effect on their health without being pushy or overbearing.
